Last updated: 22 June 2025

This privacy policy is for the video games developed by Miracle Tea Studios Ltd (including but not limited to Ruya, Ruya: Ascension, Alula, Club Soko and Tong) and the websites info@miracletestudios.com. It governs the privacy of its users who choose to use our games or visit our websites.

This policy applies to all current and future games released under the Miracle Tea Studios Ltd label, unless otherwise specified.

This policy sets out the different areas where user privacy is concerned, and outlines the obligations and requirements of the users, the websites, the games, and Miracle Tea Studios Ltd as the data controller. Furthermore, it details how we process, store, and protect user data and information.

Third-Party Services You Should Be Aware Of

Some of our games are built using Unity3D and may use third-party services to help us provide analytics, advertising, and gameplay insights. These services include:

• Unity Analytics – for gameplay analytics and diagnostics
  Unity Privacy Policy
  Unity GDPR Info
  
  
• IronSource (Unity LevelPlay) – for ad mediation and rewarded ads
  IronSource Privacy Policy
  
  

These services may collect data such as device information, session length, and ad engagement, and are responsible for their own data handling practices under applicable laws.

Our Approach to Privacy

Miracle Tea Studios Ltd takes a proactive approach to user privacy and ensures necessary steps are taken to protect the privacy of its users throughout their experience across our games and websites. All data practices are designed to comply with applicable UK laws, including the UK GDPR and the Data Protection Act 2018, and where applicable, COPPA and CCPA.

Data We May Collect

We may collect anonymised data that includes:

• Gameplay progress and in-game events
• Achievements unlocked
• Device operating system (e.g. iOS, Android, Windows)
• Device identifiers (e.g. IDFA or Android Advertising ID)
• General region or country (based on IP)
• Ad interaction data (e.g. ad views, clicks, and rewards claimed)
• Session data (e.g. session duration and frequency)
• Consent status flags (GDPR, CCPA, COPPA, where applicable)

We do not collect personal data such as:

• Your name or address
• Your age or gender
• Your email addresses
• Your phone numbers
• Payment or billing information

Data Use

2.0 Your data will not be used for clinical research or any unrelated purposes.
2.1 In supported games, you can request to download your user data (e.g., by tapping the ‘Privacy Policy’ button in the settings menu).
2.2 We do not share data with other apps or services, except Unity Analytics where applicable.
2.3 Our games do not contain features that enable sharing data with other users.
2.4 Analytic data is stored securely on Unity’s cloud servers when used.

Data Security

3.0 Data transferred to Unity is stored using recognised secure technologies trusted by thousands of games globally.
3.1 Unity Analytics does not use encryption, though it is considered industry standard and suitable for non-sensitive, anonymised analytics data.
3.2 In the event of a Personal Data Breach, we have procedures in place to notify users and the appropriate regulatory authorities, as required by GDPR.
3.3 Our practices fully comply with the UK GDPR, which supersedes older laws such as the Data Protection Act 1998.

Data Retention

4.0 Data is not kept longer than necessary. The GDPR states that retention must be limited and justifiable.
4.1 While we do not collect personal data, we do collect analytic data. Analytic data is still subject to GDPR due to its potential sensitivity, even in anonymised form.
4.2 Our data processing adheres to the following principles:

• Data is collected only for specific, legitimate purposes.
• It is limited to what is necessary.
• It is deleted or anonymised when no longer needed.
• It is regularly reviewed for accuracy and adequacy.
• It is protected against unauthorised processing and loss.

4.3 Retention practices include:

• Regular audits of stored analytic data
• Secure storage and access control
• Anonymisation measures to ensure data cannot be re-identified
• Safe and permanent erasure when deletion is required

4.4 Retention periods for analytic data are aligned with Unity Technologies’ data retention policies, where applicable.

Children’s Privacy

We do not knowingly collect personal information from children under 13.
Where required by law (e.g. COPPA or GDPR-K), personalised ads are disabled and data collection is limited.

If you believe a child has provided us with personal information, please contact us at info@miracleteastudios.com and we will take steps to delete the data.

The Website

5.0 Our websites and its owners take a proactive approach to user privacy and comply with all UK national laws regarding privacy and data protection. Cookies or tracking technologies may be used only where necessary, and personal data is not collected unless you submit it voluntarily (e.g. via contact forms).

Contact & Communication

6.0 Users contacting us via email or website forms do so at their own discretion. Any personal details you provide are kept private and securely stored, and will only be held as long as they are required to resolve your enquiry.
6.1 We have made every effort to secure email form submissions, but users submit data at their own risk.

Social Media Platforms

7.0 Interactions on social media are subject to the terms and privacy policies of the respective platforms.
7.1 We do not ask for sensitive information via social media. Users should engage with caution and use primary contact methods (such as email) for sensitive matters.
7.2 Our websites may include social sharing buttons. Use of these buttons is voluntary and may be tracked by the social media platform in question.

Use of Games & Intellectual Property

8.0 Miracle Tea Studios Ltd authorises users to copy documents published on our websites for non-commercial, personal reference only. All materials must retain copyright notices.
8.1 This does not grant licence or rights under any patents or trademarks. All trademarks remain the property of Miracle Tea Studios Ltd or our partners. Reproduction for commercial or unauthorised use is strictly prohibited.

Third Party Links

9.0 Our websites or games may link to third-party websites. These sites have their own privacy policies, which we do not control.
9.1 Miracle Tea Studios Ltd is not responsible for the content, security, or privacy practices of these third-party sites. Accessing them is done at your own risk.

Disclaimer and Limitation of Liability

10.0 All materials are provided “as is” without warranty of any kind, expressed or implied. This includes, but is not limited to, warranties of merchantability, fitness for a particular purpose, or non-infringement.
10.1 We do not guarantee that our websites or servers are free of viruses or errors.
10.2 Miracle Tea Studios Ltd is not liable for any damages arising from the use or inability to use our games or websites, including data loss, interruption, or financial damages.

Applicable Law

11.0 This policy is governed by and construed in accordance with the laws of the United Kingdom. Any disputes related to this policy will be subject to the exclusive jurisdiction of UK courts.